Exactitudes



Inspired by a shared interest in the striking dress codes of various social groups, the Rotterdam-based photographic team of Ari Versluis & Ellie Uyttenbroek have been systematically hamstringing such permutations of received identity for ten years. They call their series Exactitudes, a contraction of “exact” and “attitudes”. It’s August Sander and Eugène Atget turned on their heads by Bernd and Hilla Becher - a direct assault on the mythic formula that photography plus the street equals authenticity.

Nokia's recent 'ad' called Meet Your City has been a great inspiration of how you can bring people together by finding a theme, a common thing (in this case London)




www.meet-your-city.com/