FMP Pro-Forma

❧Project Summary

The aim of this project is to raise awareness for a newly established foundation, the ‘Daitumn Foundation’. I want to focus on guerrilla advertising to promote this name by applying into the philosophy and concept of graphic design innovative spatial work using creative media. As for promotion purposes, guerrilla advertising can take the form of a theatrically staged public scene or event using it directly towards the public and the viewer.

❧Context

Daitumn Foundation is a multicultural/international foundation that supports the philosophy of the fusion of art and design. It believes in the institution of craftsmanship and in handmade products. It needs the appropriate advertising to be exposed to the public and also expand abroad. Fundamental aim of the foundation is the promotion of uniqueness, up-coming designers and the experimentation of materials. Daitumn achieved in its short existence a launch party, a coming up exhibition in September 2008 in Cyprus and the representation of Cyprus in the Charlemagne Youth Competition in Germany.

❧ Rationale (Why the project is relevant to you and to GDComm practice)

This project is relevant to me due to the fact that I am one of the founding members of this foundation and I am part of the creative team as a graphic designer & media communication. It will be an ongoing project for me as I will still be part of it as soon as I finish my degree. The way I chose to use for its promotion, has both a personal interest as well as it is within the scope of my present academic degree, since I intend to work in and promote at my home country.

❧Topicality and future projection potential

Guerrilla advertising has never been applied in Cyprus so it would be an up-coming and non-traditional way of advertising that can have, if used correctly an effective result in the promotion of the foundation. It is a medium that has a great impact on the public as it uses unconventional ways for advertising a brand/name. Although guerrilla advertising is a medium that was used from way back in the years, it’s a medium that is currently used in the Netherlands, Italy, New Zealand and applied in Cyprus would be perceived as innovative.